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About Us


We are a wealth management firm. It is our mission to plan, grow and protect your wealth. We use our knowledge, experience, education and expertise to provide you with asset protection, asset allocation, and active dynamic asset management of your wealth with a constant eye to reducing income and estate tax liabilities whenever possible.

At Silverhawk, our mission is unique in that it shifts and evolves strategically with your needs, depending on your financial goals and resources, the ever-changing economic environment, the opening and closing of financial opportunities, and the existing and evolving government regulations and taxation policies.

Let’s Work Together

Nobody keeps a more watchful eye over your worth than Silverhawk. From asset protection and asset management to complex income tax and estate tax strategies and integration, we’re committed to making your money go further. How can we help? We can:

  • Dramatically reduce your taxable income
  • Dynamic Active (real time) asset management
  • Provide for access to increased capital within your business
  • Assist you to improve, protect and preserve your net worth for generations to come

We have more than 50 years of combined experience advising high-net-worth individuals, closely held corporations, physicians, professional athletes and celebrities, tax attorneys and CPAs. Silverhawk provides a completely integrated approach to building your wealth, including utilizing today’s most creative portfolio management strategies and asset protection structures enabling you to keep more of your money where it belongs – in your hands. After all, you’ve earned it.

Call Silverhawk today at (480) 296-0200. Because when it comes to your money, we’ll help you get more out of it, keep more of it and protect it like it was our own.

Our Team

  • Paul J. Mershon, CFP®, CLU, ChFC®, RHU
    Paul J. Mershon, CFP®, CLU, ChFC®, RHU
Paul J. Mershon, CFP®, CLU, ChFC®, RHU

Paul J. Mershon earned a bachelor’s degree in business from the University of Minnesota. He began his career in financial planning in 1978 in Minneapolis, Minnesota. In 1981, Paul founded Resource Financial Group in Madison, Wisconsin. Under Paul’s leadership, Resource Financial Group developed into a diversified financial services firm comprised of 11 consultants involved in the design and implementation of financial plans for physicians, business owners and other highly compensated individuals. In 1990, Paul sold his firm to North Star Resource Group, a Minnesota-based firm with a history in the financial services industry dating back to 1908. In 1992, he moved his practice to North Scottsdale and founded Silverhawk. Today Silverhawk advises business owners and high income individuals on available methods to decrease taxes and increase working capital. Paul also works with clients to develop the most appropriate asset allocation strategy available based on their goals, risk propensity, and income level, always careful to assess the current global economic environment as well as potential inefficiencies and opportunities in the investment markets.

Investment advisory services are offered through Silverhawk Asset Management, LLC an SEC registered investment advisor. Insurance products and services are offered through Silverhawk Insurances Services, LLC. Silverhawk Asset Management, LLC and Silverhawk Insurance services, LLC are affiliated companies. www.sipc.org

  • Joe Laux, CFP®
    Joe Laux, CFP®
Joe Laux, CFP®

Joe Laux earned his bachelor’s degree in business from Arizona State University. He continued on to pursue a second degree in culinary arts from Arizona Culinary Institute. After three years in professional kitchens, he decided to take his financial advisors’ suggestion and get back to a role in financial services. He made this career change in 2005 to work with Northwestern Mutual, a Milwaukee based firm that has been in the financial industry for over 150 years. Joe quickly moved up to a management role while building his own practice with individuals and business owners. During the summer of 2010, Joe transitioned to a position with Silverhawk Financial as a financial advisor so that he could service a broader spectrum of his clients’ financial and planning needs in a significantly more comprehensive manner. Today Joe works with physicians and business owners providing education and recommendations that have a dramatic impact on their financial future.  Joe teaches at Banner Health in Phoenix, Honor Health in Scottsdale, and Dignity Health in Phoenix to the residency and fellowship programs to help newer physicians with their financial planning needs as they go through these stages in their career.  He has also taught groups of business owners through the valley on topics such as business continuation, exit strategy planning, key man protection, buy sell situations, and tax planning strategies.

Joe spends his free time with his wife and son along with their two dogs in Phoenix, Arizona.  He participates in multiple charitable organizations including Scottsdale Active 20/30 Club and currently serves on the board of Sigma Alpha Epsilon- Phoenix Alumni Association.

Schedule time with him hereBOOK NOW

Investment advisory services are offered through Silverhawk Asset Management, LLC an SEC registered investment advisor. Insurance products and services are offered through Silverhawk Insurances Services, LLC. Silverhawk Asset Management, LLC and Silverhawk Insurance services, LLC are affiliated companies. www.sipc.org


  • Dianna Moses, CDFA™
    Dianna Moses, CDFA™
    Financial Planner
Dianna Moses, CDFA™
Financial Planner

Dianna Moses found her passion for the financial markets at an early with her first job on a Wall Street trading floor at just 19 years old.  Her technical and financial knowledge in the swaps markets earned her contracts with such companies as Goldman Sachs, UBS, RBC and Credit Lyonnais.  In 2004 Dianna shifted her focus to the medical world and for the next seven years she used her financial and logistics background to work with physician start up practices.  Ready for a warmer climate, Dianna moved across country to Scottsdale, AZ and began working as a financial consultant with AXA Advisors focusing primarily on retirement income distribution strategies.  In 2015 Dianna joined Silverhawk Financial to provide a more comprehensive approach to financial planning for specialty physicians, professional athletes, high net worth individuals, small business owners and people considering their divorce options or post-decree to plan for their new future.  She currently is involved with non-profit organizations benefiting our military and in her free time she enjoys spending time training her two Dobermans, bodybuilding and competitive shooting.

Investment advisory services are offered through Silverhawk Asset Management, LLC an SEC registered investment advisor. Insurance products and services are offered through Silverhawk Insurances Services, LLC. Silverhawk Asset Management, LLC and Silverhawk Insurance services, LLC are affiliated companies. www.sipc.org

  • Brett Wightman
    Brett Wightman
    Financial Advisor
Brett Wightman
Financial Advisor

Brett Wightman received his Bachelor of Science from the University of Colorado.
After 10 years of successful entrepreneurial, startup and corporate experience, Brett earned his MBA from the University of Calgary in 2009.  Since then, Brett has continued to build long term relationships with business owners and corporate executives as he pursues his passion for securing his clients long term financial future.  Brett started his career in financial services in 2014, joining Silverhawk early in 2015.  At Silverhawk Brett sees a natural progression of continued success, combining planning from both personal and business perspectives into a comprehensive solution that will best benefit a client’s long term financial needs.  Silverhawk’s substantial experience and resources in tax and asset protection provide the planning tools that business owners need to grow net worth.  Brett works with a number of technology, medical and engineering firms listening to their individual needs and then designing customized plans and recommendations which dramatically enhance the firms, and the respective owners of those firms,  financial future.  Brett is married to Nadine and lives in North Scottsdale with their 4 children.  They can be frequently found on the McDowell Mountain trails or cheering at their children’s swim meets.

Investment advisory services are offered through Silverhawk Asset Management, LLC an SEC registered investment advisor. Insurance products and services are offered through Silverhawk Insurances Services, LLC. Silverhawk Asset Management, LLC and Silverhawk Insurance services, LLC are affiliated companies. www.sipc.org

  • Charles J. Cooper
    Charles J. Cooper
    Managing Director
Charles J. Cooper
Managing Director

Charles has worked in wealth management for over 23 years. Prior to joining Silverhawk Family Office as Managing Director, he was a wealth manager with; Charles Schwab, ABN AMRO (China), Oppenheimer & Company, as well as Merrill Lynch. Charles success is contributed to him serving his clients with world-class strategy and service as well as going the extra mile.

Charles currently serves on Leadership Council for YWCA Greenwich and is Co-Chairman of the 2016 Persimmons Ball Men’s Committee. Charles is also a member of Toastmasters and The 1939 Club.

In the NEWS on MarketWatch!!

Investment advisory services are offered through Silverhawk Asset Management, LLC an SEC registered investment advisor. Insurance products and services are offered through Silverhawk Insurances Services, LLC. Silverhawk Asset Management, LLC and Silverhawk Insurance services, LLC are affiliated companies. www.sipc.org

  • Joe MacDonald
    Joe MacDonald
    Financial Advisor
Joe MacDonald
Financial Advisor

Joe Macdonald grew up in rural Maine, where he learned the value of integrity, hard work, and discipline, through his family’s business of new car dealerships started by his grandfather, Roger Macdonald, in the 1940s. Joe attended Clarkson University to pursue his passions in mathematics, science, and business, where he received a Bachelor of Science in Engineering and Masters of Business Administration. In 2003, Joe co-founded a real estate investment company in Arizona to capitalize on the opportunities he identified in residential, multi-family, and condo-conversions. In 2006, Joe and his business partner determined that the real estate market in Arizona was not sustainable and liquidated their investments. In late 2006, he became National Sales Manager for Active Finance Group, LLC, a private investment bank based in Scottsdale, Arizona focused on bridge-financing for real estate investors. For two years, he led the company’s sales growth to over $100M, while significantly reducing the portfolio’s risk by diversifying geographically and improving the quality of the underlying assets. The financial crisis of 2008 caused the company’s senior investor to stop originating new loans, so Joe transitioned into the role of Asset Manager, where he managed the portfolio of loan and real estate assets to maximize the return of principle to the investors. Arizona was especially hard-hit during the financial crisis, and Joe decided to put his unique experience to use, helping clients plan for their futures and avoid unforeseen risks. He joined AXA Advisors in 2013 as a financial advisor, specializing in retirement and insurance planning. Joe quickly found a niche with physicians, business owners, and high net-worth families, and joined Silverhawk Financial in 2015 in order to utilize its extensive tax and financial planning experience to provide more impactful services to his clients.

In his free time, Joe enjoys family time at home and travelling with his wife Kristy and their son Joey. He is an avid golfer and enjoys hiking and travelling. Joe is an Eagle Scout, has a Black Belt in Tae Kwon Do, and is active with the Delta Sigma Phi Phoenix Alumni Association and Greater Phoenix Mensa.

  • Brent Turner
    Brent Turner
    Financial Advisor
Brent Turner
Financial Advisor

Since graduating college from The University of Tennessee at Martin in 1991, Brent Turner has been helping his clients make smart decisions with their money.  Brent started his practice as a 22 year old young ambitious man armed only with his core values of helping others and his will to succeed.  His basic training in the insurance business of protecting families and preparing for the future served him well in years to come.

He built his practice preparing families for the transfer of wealth to the next generation using the most advanced tax and estate strategies available.  He always found that families were best served when all of their advisors were at the same table at the same time working on their clients’ best interest.  This concept of collaborative planning made certain that the clients thoughts and dreams for their family were achieved.

Today, Brent and his family reside in Mt. Juliet, TN where he focuses his attention to serving a limited number of clients.  He still believes that the best working scenario is when the financial advisor, the accountant and the estate planning attorney are collaborating for best practices and results.  As an Investment advisor Representative of Silverhawk Asset Management, Brent assists his clients with fee based asset management and detailed financial plans.

Personally, Brent and his wife Lisa and son, Crawford are an avid outdoors family.  They are very active in their community, Boy Scouts of America, and their church.  On any given weekend, Brent and Crawford can be found traveling the circuit with their trained field trial retrievers.

Investment Advisor Representative of, and Advisory Services offered through Silverhawk Asset Management LLC, a SEC Registered Investment Advisor. Silverhawk Asset Management, LLC is not affiliated with Ausdal.

  • Todd Bramson
    Todd Bramson
Todd Bramson

With over 25 years of financial services experience, Todd has developed a national financial planning practice with clients in most states. He believes, “If the trust is there, the miles don’t matter.” His practice has grown exclusively by referrals from satisfied clients. Todd specializes in wealth management for physicians, medical professionals.

Todd has all of the qualifications expected of a professional experienced Advisor, including his CFP® (CERTIFIED FINANCIAL PLANNER TM practitioner), ChFC (Chartered Financial Consultant), and CLU (Chartered Life Underwriter) designations. In addition, he is very active in the community including his church, Blackhawk Country Club, and the Evans Scholars Alumni Foundation.

He has earned a reputation as an exceptional instructor, author and speaker, frequently quoted in Medical Economics. He is “the financial expert” on the local NBC station, having provided almost 130 segments on their Live 5:00 p.m. broadcast. Todd was featured in all seven (August 2000, December 2002, and November 2004, 2006, 2008, 2009 & 2011) issues of Medical Economics, under their exclusive list, “The 150 best financial advisers for doctors.” Todd is also on the editorial board advisory board for the publication. There are only 47 advisors in the world that have made the list all seven times, and only three of these are on the advisory board. He has spoke at the prestigious Million Dollar Round Table, giving a presentation to 1,350 financial advisors from around the world.


Todd is a Registered Representative and Investment Advisor Representative of CRI Securities, LLC and Securian Financial Services, Inc. North Star Resource Group offers securities and investment advisory services through CRI Securities, LLC and Securian Financial Services, Inc. Members FINRA/SIPC. CRI Securities, LLC is affiliated with Securian Financial Services, Inc. and North Star Resource Group. North Star Resource Group is not affiliated with Securian Financial Services, Inc. North Star Resource Group is independently owned and operated. Silverhawk Financial Group is not affiliated with Securian, CRI Securities, or North Star Resource Group.

  • Shanna Rivera
    Shanna Rivera
    Operations Manager
Shanna Rivera
Operations Manager

Shanna has worked in various positions within the financial industry for the past 15 years. She is a skilled and driven compliance/operations specialist with strong analytical, management, and organizational expertise. Shanna is a native of Arizona and recently earned her bachelor’s degree in business at Western International University in 2012.




  • Rachel Roberts
    Rachel Roberts
    Administrative Assistant
Rachel Roberts
Administrative Assistant

Rachel joined Silverhawk with prior experience as a customer service concierge in a successful insurance driven planning practice. She has embraced Silverhawk Financial’s planning process and looks forward to learning as much as possible about all elements of the Tria Process.  This, added to her extensive knowledge of insurance company operations and application procedures, enables her to be a valued asset to the Silverhawk team. Her “client first” attitude and efforts are greatly appreciated!

Rachel is an Arizona native and enjoys spending her time outdoors with her son Holden.

The Tria Formula


Tria One

With over 37 years of experience advising high net worth clients, Silverhawk has developed and refined the Tria Formula™, a process that effectively identifies the ideal asset allocation for you on a personally customized basis.

Tria Formula™ benefits you by providing substantial diversification of your investment portfolio so that volatility in any one market sector is mitigated by the benefits of the other asset categories.

Tria Formula™ includes portfolio participation in the following:

  • CORE

    This part of the portfolio experience provided by other financial service professionals, this part of the portfolio provides access to the world’s equity and bond markets, with primary focus on US markets.  Exposure is gained via a broadly diversified portfolio constructed primarily with exchange-traded funds (ETFs) that enable extremely cost-effective access to almost infinite market sectors.


    Your investments need to be protected from large unexpected declines in the equity and bond markets. This is best accomplished by gaining direct exposure to investments in non-correlated asset categories.


    This part of your investment portfolio enables participation in positive returns in the equity and investment markets, yet protects you from losses that might be incurred by those same markets.

Tria Two

This part of your plan allocates your savings approximately equally to the follow TRIA sectors:


    Money is allocated to retirement plans based on your individual income and benefit plan offered details. If at all possible, we recommend you fully fund these vehicles, typically 401(k) plans, to the maximum allowed via plan rules and government regulations.


    This important risk-protected category can be gained by the appropriate structure and purchase of individual life insurance plans participating in equity market returns via an index-based crediting approach.


    Portfolios will be designed that apply the Tria Formula™, meaning in most cases the bulk of these funds are deployed in ETF-based portfolios that benefit by utilizing option trades to hedge against broad market declines and to provide added Alpha (increased positive returns).

Tria Three


    Silverhawk Financial’s planning process will always originate with a focus on the tax effect of any recommended changes or plans. This includes not only income taxes, but estate taxes.


    High net worth/income clients have inordinate exposure to litigation and the potential loss of assets. We will advise you regarding all potential opportunities to reduce and mitigate this exposure.


    Our reliance on utilizing the extremely beneficial Tria Formula, refined from over 40 years’ experience and dynamic development, provides you with the opportunity to focus on your family, your career and your recreational endeavors in happy pursuit of your “work optional” lifestyle knowing that your portfolio is protected from violent/sudden market swings resulting from Wall Street’s illogical reactions.

"Plans are nothing; planning is everything."

Dwight D. Eisenhower


Asset Management

You worked hard to accumulate your wealth, now we will work to protect it, and grow it in value. We use our years of experience to develop a customized approach for your portfolio, taking into consideration income and estate taxes, asset protection, and your goals, risk and comfort level. We also examine the state of the financial markets nationally and globally as well as evaluate the level of correlation or non-correlation that will best serve to preserve your principal during market downturns.

At Silverhawk, we identify superior asset management expertise and provide access to it for you via Silverhawk Asset Management, LLC , a SEC Registered Investment Advisor.

An example of our selected investment advisor relationships would be Nepsis Capital. Founded by Mark Pearson, Nepsis’ investment vision believes that success in investing, as in life, is a result of absolute clarity. At Nepsis, a sound investment philosophy, proven investment strategies, flexibility and transparency reflect their clarity in investing.

big golden nest egg isolated on white background

Tax Advisory

Sure, your CPA can crunch the numbers and compliantly complete your tax return(s), but being a CPA should be so much more!

Would you like someone with a fresh look that brings creative tax planning ideas to you in a customized method so as to realize beneficial tax savings, tax savings that can increase business cash flow enabling you to grow the enterprise, cash flow improvement that makes you more bankable and more marketable?

At Silverhawk we are redefining the role of the CPA and have created a comprehensive, multi-disciplinary method for providing tax and financial review, recommendations and implementation.

Our approach can mean worlds of difference for you and your business!


Medical Financial Advisory

If you are a physician looking for financial advice and tax planning wisdom, you need a specialist!

As a physician, you already know that your financial world is substantially different from the rest of the world. That’s why at Silverhawk, we provide a wide array of specialized financial services on both a business and an individual perspective to medical practices and the physicians that own and operate them. Our years of experience, and our vast expertise and resources in working in this specialized area enables us to offer strategies and value-added services designed to help you profitably manage the business side of your practice, protect the assets you accumulate from loss, and minimize any income and estate tax burdens that you might face.

Blue professional stethoscope isolated on white background
Signpost concept

Benefits Company

Reducing costs means increased profits.

Business owners and physician practices constantly struggle with the ever-increasing percentage of revenues that must be dedicated to employee benefits cost, especially in the area of health insurance. At Silverhawk, we have the resources to identify the most cost effective methods for our clients to provide for this and other important fringe benefits. Our experience, knowledge and affiliations put us in the position to research, analyze and identify methods of providing coverage – be they direct purchase, association health plans, utilization of Professional Employer Organizations (PEOs) or employee leasing. We may even identify ways for you to reduce overall risk management costs via ownership of your own insurance company.

We’ll assist you in evaluating options relating to:

  • Captive Insurance Companies
  • Health Insurance
  • 401 (k) Plan Enrollment and Employee Education
  • “Golden Handcuffs” for Key persons to assist in recruiting and retention
  • Supplemental retirement plans for owners only that can exceed 401(k) limits and be provided discriminately
  • Disability Insurance
  • Payroll Services
  • Workers’ Compensation insurance options
  • Long Term Care Coverage
  • Preventive Medicine Programs
  • Dental Care and optical care
  • Pre-Paid Legal Expense Plans
  • Corporate Medical Reimbursement
  • Health Savings Accounts (HSA)

Family Office Services

As wealth increases, so does complexity. The need for a centralized and coordinated effort that will serve to simplify and efficiently streamline wealthy families’ functions such as income taxes, estate tax planning, charitable giving, investment management and reporting as well as assemble financial information for effective overall planning is essential.

Accounting for family assets and investments is critical to this process. So is communication. Our multi-disciplinary approach benefits high net worth families as we can provide you a much more integrated and comprehensive perspective and help you to understand when disciplines intersect and interact, or when they operate independently. Global asset management, property management and maintenance, integrated estate and income tax planning, even bill paying and reporting, all consolidated in one expansive relationship is what we seek to achieve.

Real Estate Made Of One Hundred Dollar Bill
Rolled newspaper with the headline Real Estate

Realty Services

Silverhawk Realty’s mission is to use our vast expertise, and attention to detail, to serve the needs of the Silverhawk clientele. Our understanding and experience with the ever-evolving Arizona real estate market has enabled us to serve countless clients with their real estate needs.

We possess extensive experience with traditional sales, jumbo and creative financing strategies, short sales and strategic defaults. Our substantial network of reliable lenders, title companies, inspectors and contractors assures you that we’re able to handle all aspects of the real estate transaction, both prior and long after the sale.

Designated broker, David Larchez has been involved in residential real estate and construction management since 1998. Originally from the north shore of Massachusetts, David moved to Arizona in 2003 after completion of his MBA. Since that time David has been involved in over $50M of residential real estate transactions.

David and his qualified team are ready to provide whatever assistance and advice our clients need or desire.


"Alone we can do so little; Together we can do so much."

Helen Keller


Come and Work with Us

Contact Information

21090 N. Pima Road
Scottsdale, AZ 85255